We know that today SEO becomes more complex. But it is very essential for increasing website traffic. SEO will help you to position your web site properly based on some key words. By doing some SEO techniques, your website can get the top rank in various search engines such as Google, Yahoo and Bing.
Here are some most commonly used SEO techniques,
Search for your targeted keywords and visit your competitors sites as well. Keyword research can have two types of approaches, content-centric and keyword-centric. Content-centric relies around existing content on your web site like product or services pages and aims at characteristic the simplest keywords to focus on with these pages.Keyword-centric identifies potential search terms 1st, then aims to make keywords around them.
Optimize your title tags
We all know that the title tag should appear on the search results. So, make sure that all pages of your web site should have unique title tags. A good title tag should be no more 70 characters length. Create a title that including keyword and your brand name.
Create compelling meta descriptions
As title tags, meta tags are very important in SEO. Every pages of your site should contain a customized meta description. These description should be no more than 150-160 characters length. The description should contain the your targeted keywords.
Add ALT tags to your images
Make sure to add ALT tags to all your website images. ALT tags creates another place within your content to include a targeted keyword. Try to keep the ALT text short and meaningful.
Create a Sitemap
Sitemap is an XML file that are placed at the root folder to help the spiders to index your webpage.
Build more Internal links between pages
Building more internal links is an another way to help the search engine spiders to crawl all your pages. Internal links can connect your content as well.
Update your site regularly
Search engines always prefer to share websites that contain latest, up to date information. For regular updation, create a company blog or news section.